MOONSHINE.

Challenge

Holiday advertising is crowded with emotional stories, promotions, and product claims. SodaStream needed a way to stand out while reinforcing long-term usage, not just gifting.

Insight

People love making big New Year's resolutions, but real change comes from small habits repeated every day.

Solution

We positioned SodaStream as a simple daily habit that helps people make meaningful changes without making unrealistic promises.

Outcome

A culturally relevant campaign platform that connected SodaStream to everyday progress rather than seasonal gifting.